Happy New Year

Posted by yg on 8 February 2016 in News, Non classé

What are you doing New Year’s Eve?

Well For college football fans the answer includes tuning in to the playoffs, which begin at 4 PM on December 31st. But unlike the high energy of the game or the glossy, CG tropes typical of sports ads, Wieden+Kennedy NY and ESPN opted to reach their audience using a softer approach, asking me to bring an elegant tactile vision to life. I was also lucky to work with the great song from the classic vocals of America’s Queen of Jazz — Ella Fitzgerald’s “What Are You Doing New Year’s Eve”
Here are few sketches and the link to film and making-of.

Eh bien,  pour tout bon fan de football américain, la réponse est : Regarder les Playoffs qui commenceront à 16 heures le 31 Décembre. Pour leurs annonces télévisuelles  Wieden + Kennedy New York et ESPN ont opté pour une approche plus douce qu’à l’habitude, me demandant d’apporter une élégante vision tactile au projet. De plus j’ai eu la chance de pouvoir travailler sur la magnifique chanson d’Ella Fitzgerald “What Are You Doing New Year’s Eve”
Voici quelques croquis et les liens vers le spot et le making-of.

FILM

MAKING-OF

ESPN

ESPN2

ESPN5.jpg